Last updated: 19 October 2026
This Privacy Policy explains what information Lace Looks (lacelooks.com, “we”, “us”) collects when you visit the site, how we use it, and the choices you have. By using Lace Looks you agree to the practices described here.
Who we are
Lace Looks is an independent fashion website about how to wear lace, edited by Ayesha Jamil. Our website address is https://lacelooks.com. You can reach us through our contact page.
Information we collect
Information you give us
- Contact form: when you send us a message we receive the name, email address and message you provide. We use these only to reply to you.
- Comments: if you leave a comment we collect the name, email address and website you enter, the comment itself, your IP address and browser user agent string (to help detect spam). An anonymised string created from your email address (a hash) may be sent to the Gravatar service to check whether you use it; the Gravatar privacy policy is available at automattic.com/privacy. After approval your comment and profile picture are visible publicly with your comment.
- Newsletter: if we offer an email newsletter and you subscribe, we collect your email address and use it only to send you the emails you signed up for. You can unsubscribe at any time using the link in any email.
Information collected automatically
- Analytics: we may use analytics tools (for example Google Analytics) that collect anonymised information about how visitors use the site, such as pages viewed, approximate location, device type and referring site. IP addresses are anonymised where the tool allows.
- Cookies and similar technologies: see our Cookie Policy for details of the cookies used on this site and how to control them.
- Server logs: our hosting provider automatically records standard technical data such as IP address, browser type and the time of each request for security and performance reasons.
How we use your information
- To operate, maintain and improve the website and its content.
- To reply to your messages and comments.
- To understand which guides are useful so we can plan better content.
- To keep the site secure and prevent spam and abuse.
- To send a newsletter if you have chosen to receive one.
Embedded content from other websites
Articles on this site may include embedded content such as Pinterest pins, YouTube videos or Instagram posts. Embedded content from other websites behaves in exactly the same way as if you had visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking and monitor your interaction with that embedded content, including tracking your interaction if you have an account and are logged in to that website.
Affiliate links and advertising
Some links on Lace Looks are affiliate links. When you click one, the affiliate network (for example Amazon Associates or similar programmes) may set a cookie so that a purchase can be attributed to this site. These networks have their own privacy policies. We may also display advertising in the future; advertising partners may use cookies to show ads relevant to you, and we will update this policy and our Cookie Policy if that happens.
Who we share information with
We do not sell your personal information. We share it only with service providers who help us run the site (such as our hosting provider, email provider, analytics and anti-spam services), who may process it only on our instructions, or where required by law.
How long we keep your information
- Contact form messages are kept for as long as needed to deal with your enquiry and for a reasonable period afterwards.
- If you leave a comment, the comment and its metadata are retained indefinitely so that follow-up comments can be recognised and approved automatically.
- Analytics data is retained according to the settings of the analytics provider, typically no longer than 26 months.
Your rights
Depending on where you live (for example under the GDPR in the EU and UK, or the CCPA/CPRA in California), you may have the right to access the personal data we hold about you, to ask us to correct or delete it, to object to or restrict certain processing, to data portability, and to withdraw consent. California residents also have the right to know what personal information is collected and to opt out of its sale (we do not sell personal information). To exercise any of these rights, contact us. We will respond within the time required by applicable law. You also have the right to complain to your local data protection authority.
Children
Lace Looks is not directed at children under 16 and we do not knowingly collect personal information from them. If you believe a child has provided us with personal data, please contact us and we will delete it.
Security
We use reasonable technical and organisational measures, including HTTPS encryption, to protect your information. No method of transmission over the internet is completely secure, so we cannot guarantee absolute security.
International transfers
Our service providers may process data in countries other than your own. Where this happens we rely on appropriate safeguards, such as the providers’ standard contractual clauses or equivalent protections.
Changes to this policy
We may update this Privacy Policy from time to time. The date at the top shows when it was last changed. Continued use of the site after an update means you accept the revised policy.
Contact
For any privacy question or request, please use our contact page.